Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, and article marketing.
Internet marketing is a component of electronic commerce. Internet marketing can include information management, public relations, customer service, and sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases. Internet marketing is also useful for companies that wish to expand their "brick-and-mortar" business into an online business.
Internet marketing first began in the early 1990s as simple, text-based websites that offered product information. Over time Internet marketing evolved into more than just selling information products, there are people now selling advertising space, software programs, business models and many more exciting products.
click-through, click-through rate (CTR), conversion rate, cost-per-click (CPC), cost-per-action (CPA), CPM, customer acquisition costs, hit, hybrid model, impressions, page view, pay per click (PPC), pay per lead (PPL), pay per sale (PPS), site stickiness, surround session, unique visitors, Web site traffic
banner ad, beyond the banner, button ad, HTML banner, interstitials, pop-up ad, pop-under ad, rectangle ad, rich media, skyscraper ad, text ad, vertical banner
affiliate, affiliate directory, affiliate forum, affiliate fraud, affiliate marketing, affiliate merchant, affiliate network, affiliate software, exclusivity, payment threshold, return days, super affiliate, two-tier affiliate program
Business and ebusiness
application service provider, B2C, B2B, disintermediation, guerilla marketing, free, first-mover advantage, interactive agency, marketing, marketing plan, network effect
Community and etiquette
blog, forum, moderator, netiquette
ad blocking, banner blindness, buzzword, cookie, email spam, FFA, incentivized traffic, mousetrapping, opt-out, pagejacking, spam, search engine spam, trick banner
domain name, long domain name, whois
email, email marketing, ezine, ezine directory, HTML email, opt-in email, pass-along rate, permission marketing, sig file, viral marketing
Free web site promotion
barter, banner exchange, button exchange, text link exchange, Web ring, Web site award
deep linking, inbound link, link checker, outbound link, reciprocal links
advertising network, caching, frequency cap, house ads, keyword marketing, rate card, rep firm, run-of-site (ROS), run-of-network (RON), self-serve advertising, sponsorship, underdelivery
Search engine optimization
description tag, doorway page, doorway domain, invisible Web, keyword, keyword density, keyword research, keywords tag, link popularity, link text, log file, manual submission, meta tag generator, meta tags, pay per click search engine, search engine optimization, search engine submission, search spy, title tag, top 10, URL, volunteer directory
Search engines and directories
search engine, metasearch engine, portal, Web directory
Web design and marketing